A small business, by default, is not going to have a lot of money. These start-up businesses are small because there not an abundant amount of resources to fund the business. This means that there has to a tight budget set in place.
The concept of marketing a business has changed a lot over the years. Business owners that are trying to cut down on marketing costs will need to rely heavily on social media. When customers can be accessed through free resources, it is going to save the business a lot of money. Social media hot spots like Facebook and Twitter can be used to direct customers to websites.
This is going to be some of the best promotion for a business because there is a domino effect. One friend that is fond of a business will inevitably spread the word to other customers. The friends of some of the customers probably could not be reached in any other manner. That makes this type of social media interaction online invaluable to small business leaders.
What entrepreneurs that started business have to realize is that a small business cannot stand with traditional marketing concepts alone.
There has to be some type of implementation of Internet concepts like social media. This may be the only way to really introduce a company to the world when the budget is tight.